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Smirnoff Kenya proudly unveils the triumphant return of the electrifying Smirnoff Battle of the Beats Season 3, a DJ competitors that’s set to find and champion the expression of progressive creativity by illustration and inclusivity within the DJing trade. 
Following the resounding triumphs of the 2 earlier seasons and the unearthing of remarkable abilities, Season 3 guarantees to boost the bar even increased.
Over the following six thrilling months, shoppers can be witnessing a contest of unparalleled magnitude and grandeur. Smirnoff TM is introducing a nationwide format that’s all about celebrating Kenya’s wealthy and numerous musical tapestry. From the mystic Mountains to the serene Lakes, the colourful Coast, bustling Nairobi, and the enigmatic Rift, DJs from each nook of this musical wonderland will converge to vie for the illustrious title of the undisputed Smirnoff Battle of the Beat (SBOB) Season 3 champion.
Get able to groove to the tunes of Kenya’s most outstanding and revered spin maestros, as they don the hats of official judges for this epic showdown: DJ Grauchi, DJ Malaika and DJ Karowski,. Their seasoned experience is the guarantor that this competitors will stay the final word proving floor for the nation’s cream-of-the-crop DJs.
This competitors seamlessly melds with the larger-than-life Smirnoff TM’s We Do We marketing campaign, a vibrant world initiative that boldly celebrates the magic of unity. It’s a symphony of numerous individuals, elements, and flavours coming collectively to create one thing extraordinary. This marketing campaign invitations shoppers to precise their genuine selves, fostering a way of unity and belonging. Smirnoff believes that we’re stronger collectively, and this marketing campaign, infused with recent, vibrant vitality, represents essentially the most vital platform shift in over a decade.
Talking with infectious enthusiasm on the competitors’s grand launch occasion, East Africa Breweries Advertising and marketing and Innovation Director Anne Pleasure Michira declared that the revival of SBOB completely aligns with Smirnoff’s unwavering dedication to be the audacious spark that ignites the collective consistent with their new marketing campaign ‘We do We. “In a world the place we’re always instructed to deal with ourselves, it’s changing into extra obvious that we’re all craving to be a part of one thing larger. At a time when the expression of ‘you do you’ has misplaced a few of its shine and inclusivity is being challenged all over the world, ‘WE DO WE’ is our rallying cry to embrace the ability of the collective’. stated Anne Pleasure
Anne Pleasure additionally disclosed that SBOB empowers the youth to flaunt their abilities and earn recognition from trade titans and music aficionados alike. “We take immense satisfaction in reintroducing the Smirnoff Battle of the Beats Season 3. Brace yourselves, Kenya, as a result of the stage is about, the decks are primed, and the beat is about to drop like by no means earlier than,’’ This competitors throws the highlight on the DJing group, flinging extensive open the doorways to an array of thrilling alternatives. This competitors is poised to beginning the DJs of tomorrow.
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