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Photograph: Brendan Smialowski / AFP
Supply: AFP
Know-how, specifically synthetic intelligence, is making it doable to satisfy magnificence needs like by no means earlier than, Guive Balooch, world vp of L’Oreal’s Tech Incubator, advised AFP.
He spoke in an interview on the Client Electronics Present, the annual tech extravaganza in Las Vegas, the place L’Oreal CEO Nicolas Hieronimus delivered the keynote speech
Is L’Oreal embracing tech?
A: Our CEO being the CES keynote is such a proud second for us, and much more for the wonder trade. It is the primary time a magnificence firm CEO is talking on the largest tech stage within the world. It indicators the essentiality of magnificence in society in the present day, and the important position tech performs in elevating merchandise and experiences.
We try to construct magnificence merchandise which might be powered by tech, not tech merchandise powered by magnificence. We do not take a look at the newest tech development; we take a look at what individuals want and the place the patron tensions lie, after which create the tech to resolve it.
We have had shopper tensions for therefore lengthy — like the truth that 50 p.c of ladies cannot discover the precise shade match of basis — and people tensions are actually being solved extra simply, quicker and with extra delight. We’re assembly individuals’s desires and expectations extra successfully, due to the wedding of tech and wonder.
Does AI have a job to play?
A: In a lot of our improvements, the frequent denominator is synthetic intelligence – which we now have been utilizing for years, guided by our sense of goal. We’ve rising expertise of deploying AI throughout our manufacturers and divisions.
In 2018, L’Oreal acquired (augmented actuality firm) ModiFace, enabling us to create companies like Digital Strive-On for hair, nail colour and make-up try-ons.
An important product instance is Rouge Sur Mesure by Yves Saint Laurent Beaute. It’s an AI-powered, related personalised lipstick system with augmented actuality capabilities to nearly try-on and suggest lipstick shades from a number of 4,000 shade choices with a contact of a button and inside seconds.
What do you anticipate from tech?
Photograph: Frederic J. BROWN / AFP
Supply: AFP
Tech is not about tech. It is about guiding individuals to the precise decisions, and it is about understanding your particular person magnificence based mostly on information that might be powered by tech.
We need to provide everybody one of the best of cosmetics innovation when it comes to high quality, efficacy and security; and assembly the infinite range of magnificence wants and wishes all around the world. It’s by know-how that we will meet these wants.
For our latest innovation, AirLight Professional, we’re launching with hairstylist professionals first… With different tech merchandise, we launch to customers first. It varies mission to mission and model to model.
How do you determine on tech merchandise?
A: Our finish objective is to construct nice merchandise for our customers. Beginning with tech tendencies can result in gimmicky outcomes, particularly in such a saturated market. Whereas we’d like know-how, we additionally want deep shopper insights into how we will make magnificence lives higher… Our method is to first begin with the patron want, then use the know-how that is been clinically examined for 100% accuracy, and thru that, construct merchandise which might be enhanced and augmented to deliver experiences to a brand new degree.
This course of helps us consistently problem ourselves to construct on know-how and develop nice merchandise and experiences which might be fully distinctive. We additionally say no to initiatives that do not ship experiences that go above and past what’s already current within the market.
Supply: AFP
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