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Kenya Industrial Financial institution (KCB) has pledged a considerable funding of Sh65 million for the second installment of the KCB East Africa Golf Tour, set to begin this weekend at Mombasa Golf Membership. The intensive 11-month sequence encompasses 24 newbie legs, spanning twenty counties in Kenya and 4 East African international locations—Rwanda, Burundi, Tanzania, and Uganda, every internet hosting two tournaments.
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Your ardour fuels the event.😄#KCBEAGolfTour2024 pic.twitter.com/bejgWkyNev
— KCB Group (@KCBGroup) January 31, 2024
The Kenyan leg of the tour will traverse numerous areas, together with Mombasa, Eldoret, Kakamega, Nakuru, Limuru, Nyanza, Machakos, Thika, Ruiru Sports activities Membership, Kericho, Nyeri, Railway, Nandi Bears, Nice Rift Valley, Sigona, Kitale, Kisii, Leisure, Vipingo Ridge, and Malindi Golf Membership. The grand finale in December anticipates the participation of 168 golfers from the area, a major enhance from final 12 months’s 116 gamers.
Rosalind Gichuru, KCB Group Director Advertising and Communications, expressed the financial institution’s dedication to increasing the game and offering alternatives for rising golfers. Aligned with their model objective “For Individuals. For Higher.,” the initiative goals to open doorways for people, companies, and communities to satisfy their potential.
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KCB has devoted over KShs. 400 million in golf sponsorships over the previous decade, aiming to raise the game to an elite degree and domesticate a aggressive expertise pool for native and regional tournaments. Moreover, the financial institution plans to introduce environmentally pleasant LPG options throughout the golf golf equipment on the tour route, addressing local weather change issues and selling sustainable practices.
Partnering with Beulah Metropolis Ltd, a property agency, KCB has secured a novel hole-in-one prize for every leg of the 2024 tour—an residence valued at KShs. 2.1 million from the Ikhaya Beulah Genesis challenge. Final 12 months’s version attracted over 1500 contributors, together with 800 juniors and women collaborating in concurrent clinics. The 2024 tour goals to contain 3000 golfers, together with 1000 juniors and 500 women.
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