Love for music. PHOTO| PHOTOSFORCLASS
Kenya has emerged because the world chief in RnB music consumption, based on knowledge from Spotify, a Swedish streaming platform.
The information reveals that RnB is among the many high 5 most streamed genres in Kenya, with Spotify’s RnB playlist ‘Tantalizers’ being the preferred.
A Spotify spokesperson commented on the adaptability and creativity of African musicians, stating, “R&B in Africa is a testomony to the adaptability and creativity of African musicians. Whereas R&B has historically been characterised by its soulful melodies and themes of affection and relationships, African artists are giving the style a novel twist by infusing it with their very own cultural and musical influences.”
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Along with Kenya, different African nations main in RnB music consumption on Spotify embrace South Africa, Nigeria, Ghana, Zambia, and Uganda.
The highest-streamed RnB artists in Sub-Saharan Africa on Spotify embrace Beyonce, The Weeknd, Chris Brown, Rihanna, and SZA. By way of content material, artists like Kenya’s Xeniah Manasseh, Ghana’s Baaba J, South Africa’s LLloysio, and Nigeria’s Bloody Civilian are topping the charts.
This surge in R&B music consumption has led to elevated collaborations between worldwide icons and African artists. Songs like “Wait For You” by Drake, Future, and Tems, “Monalisa” by Chris Brown that includes Lojay and Sarz, and Chris Brown’s “Name Me Each Day” that includes Wizkid showcase Africa’s rising stars on the worldwide stage.
